UNITED MUSLIM MEAT SUPPLY OF MAYFAIR COMES OUT TOPS

By Fathima Jani

The United Muslim Meat Supply in Mayfair has made its mark in the butchery industry, when they became winners of one of the 2007 Platinum Awards of the Cleaver Awards.
The ceremony was held in Johannesburg at The Garden Court Southern Sun OR Tambo Airport Hotel, which set the scene to recognize the excellent butcheries that have met the criteria set out for the competition.
Chairman and spokesperson for the Red Meat Industry Forum, Dave Ford says “The feedback we had received indicated that consumers expect top quality beef, a hygienic environment as well as a friendly and efficient service.”
“This is the reason that The Cleaver Awards was launched in 2005, to meet the needs of the consumer by raising standards amongst butchers. Initially we received 2 500 entries and this has increased to 11 000 entries across the nine provinces this year.”
A dramatic increase showing great support by the butchers themselves!!
Ford says that the awards has brought confidence to the consumer when they purchase South African beef from the winners butcheries, and has also recognized and rewarded South Africa’s best butcheries.
Cleaver Awards 70 finalists were independently assessed against a 212 point checklist that met consumer expectations.
The criteria included in-store hygiene, supplying quality beef, cost effective ways of buying the best cuts, and offering the best advice as to meal preparations.
Ford says “Due to the huge success and reaction to the awards from consumers and butchers alike, we foresee these prestigious awards becoming bigger and better in the future.”
CEO of United Butchery, Razzak Mia says “This is a great achievement which recognizes the hard work, time and energy, as well as the amount of resources involved in ensuring that we have this high quality butchery. It has given us the inspiration to do better in the future.”
He says that he is proud to have won the award, especially since they were the only Indian butchery chosen as a finalist for the Platinum Awards.
“I would like to thank our suppliers, customers and staff for the support that they have given to United throughout its existence.”